Propensity
Increases sales with Predictive Marketing and transforms the results of any campaign The perfect app for those working in Marketing, Sales, CRM, E-commerce/Marketplace and Customer Care/After Sales.
Business challenge
Anybody working in Marketing and Sales knows that optimising the effectiveness of campaigns and maximising the impact of actions and initiatives can be very challenging. The customer journey is increasingly complex, and so is the identification of the most on-target potential customers and the ideal phase in terms of propensity to buy. Today, Artificial Intelligence makes it possible to utilise Predictive Marketing to answer questions such as:
What is the best product to offer to a specific group of customers in a precise moment?
How can I maximise the effectiveness of my marketing campaigns?
What data related to my customers conceal the most important information on their choices?
How could I improve the customer experience?
An effective solution to your needs
Nowadays, companies have a lot of raw data that conceal important information to offer the most suitable product for a given customer. A strategy to beat the competition to the punch and to offer customers the product/service most in line with their expectations.
Artificial Intelligence is the right technology to match supply with demand and customise the customer experience to the extreme with tailor-made propositions. All thanks to the implementation of algorithms for each product at the individual customer level
Unique benefits of Propensity
Perfectly meets the daily challenges of Marketers. It guarantees a unique and fully personalised purchasing experience, identifying the best moment to offer a specific product to a specific customer.
Enables transition from tradition working methods, with tools and practices that do not maximise the hidden value of data to Predictive Marketing built on AI.An effective and data-driven paradigm shift.
Areas of application
Manufacturing
Retail
Mass retail
Financial services
Mass retail
- Show more
Processes
Customer care/After sales
Marketing/CRM/Sales
E-commerce/Marketplace
The benefits of choosing us
- You can optimise your campaigns and offer the best product to a specific group of customers at the right time: this means beating the competition to the punch, retaining your audience and offering them what is most in line with their expectations;
- AI tools allow you to build your own segmentation and prediction models and achieve significant redemption gains in sales campaigns: an opportunity that traditional tools and approaches do not offer;
- harnessing AI allows you to listen to what your data really have to tell you and stop relying partly on your feelings when it comes to making decisions;
- propensity is the app that puts you in a position to bet on the product or service that will really work, thanks to sustainable technology that optimises opportunities for success.
Successful cases
Company in the Retail/Mass Retail sector
A beverage home delivery business needed to increase sales by giving customers a unique and even more personalised shopping experience via its mobile app, suggesting the products most in line with users' tastes, even those without a purchase history. Thanks to the adoption of Propensity, this company has achieved important results:
- for both customers and new registrants, a customised section with a selection of ad-hoc products has been enabled;
- marked improvement in retention capacity, upselling and cross-selling opportunities;
- optimised customer experience.
Company in the Travel & Leisure industry
A well-known cruise line needed to increase sales through targeted upsells (cabin upgrades) and cross-sells (specific cruise service packages). Propensity proved to be the perfect solution:
- ability to build their own segmentation and forecasting models, achieving significant increases in redemption in their cruise sales campaigns, as well as up- and cross-selling activities;
- target optimisation with time- and cost-saving;
- revenue on board increased by 2.5 times;
- more pre-cruise sales of service packages.
Company in the Financial Services sector
A major banking institution aimed to create effectiveness and efficiency on cross-selling campaigns periodically conducted on its customers by improving target list selection criteria. Propensity proved to be the best tool to achieve this goal: the app provides at the level of the individual product class (e.g.: credit cards, insurance products) the indication of the ideal customer to contact, both on the traditional channel in the branch, and for remote communication (call centre, internet banking), reaching redemption rates even 3-4 times higher than traditional campaign criteria.