- Food and Beverage
- Case Study
Winelivery improves the customer experience using Artificial Intelligence
Winelivery is the Milanese start-up that offers a truly innovative service: via a simple app you can buy wine, craft beer or your favourite drink and receive them in less than 30 minutes and at the ideal temperature at home.
As the Coronavirus context has evolved, people's habits have changed: along with home food delivery services, the demand for beverages has also grown exponentially.
This, coupled with the high level of service, allowed Winelivery to close 2020 with +600% turnover, confirming its innovative and successful model.
A start-up that constantly strives to outdo itself: In fact, Winelivery had set itself the challenge of giving its customers a unique shopping experience and an even more personalised service through the app, suggesting the products most in line with users' tastes and recommending the best drinks also to those who had not yet made a purchase.
Some specificities of the start-up and the platform's audience had a strong impact on this business challenge: some customers, for instance, make a single purchase, so suggesting additional products in line with their tastes proved very complicated.
Furthermore, there was a need to spur on those users still without a reference history as they were totally new to the service.
These characteristics were compounded by the fact that each Winelivery outlet in different Italian cities has a different catalogue which changes rapidly as new products are added and others are removed, so a very flexible system was required to balance these differences.
In short, a rather articulated context that made the study of a truly effective solution complex.
To achieve the desired results, Winelivery found in Var Group the ideal partner: thanks to its methodology and more than 20 years of experience in the field of Artificial Intelligence, the Bologna-based company helped to further improve the service that made Winelivery a unique start-up.
Thus was born My Winelivery, based on Var Group's Propensity technology, which allows the app to suggest to users the articles most in line with their tastes and which is able to make recommendations also for those who have not yet made a purchase or have a history of few orders.
Francesco Magro, CEO and Founder of Winelivery, explains: “The people at Var Group demonstrated not only competence, but genuine empathy with our need to grow: they put themselves in our shoes, and this approach led to the development of a tailor-made Artificial Intelligence application. They worked for us as if they were also part of Winelivery. An approach that made all the difference”.
As the Coronavirus context has evolved, people's habits have changed: along with home food delivery services, the demand for beverages has also grown exponentially.
This, coupled with the high level of service, allowed Winelivery to close 2020 with +600% turnover, confirming its innovative and successful model.
A start-up that constantly strives to outdo itself: In fact, Winelivery had set itself the challenge of giving its customers a unique shopping experience and an even more personalised service through the app, suggesting the products most in line with users' tastes and recommending the best drinks also to those who had not yet made a purchase.
Some specificities of the start-up and the platform's audience had a strong impact on this business challenge: some customers, for instance, make a single purchase, so suggesting additional products in line with their tastes proved very complicated.
Furthermore, there was a need to spur on those users still without a reference history as they were totally new to the service.
These characteristics were compounded by the fact that each Winelivery outlet in different Italian cities has a different catalogue which changes rapidly as new products are added and others are removed, so a very flexible system was required to balance these differences.
In short, a rather articulated context that made the study of a truly effective solution complex.
To achieve the desired results, Winelivery found in Var Group the ideal partner: thanks to its methodology and more than 20 years of experience in the field of Artificial Intelligence, the Bologna-based company helped to further improve the service that made Winelivery a unique start-up.
Thus was born My Winelivery, based on Var Group's Propensity technology, which allows the app to suggest to users the articles most in line with their tastes and which is able to make recommendations also for those who have not yet made a purchase or have a history of few orders.
Francesco Magro, CEO and Founder of Winelivery, explains: “The people at Var Group demonstrated not only competence, but genuine empathy with our need to grow: they put themselves in our shoes, and this approach led to the development of a tailor-made Artificial Intelligence application. They worked for us as if they were also part of Winelivery. An approach that made all the difference”.